Failing to plan is the same as planning to fail, so now is the time to set up a marketing plan for 2018.
Start with a goal
Make the goal specific. Know exactly how many people you need to talk to and work your way back. For instance, say you want to get 500 new accounts over a 1 year period. If you work 50 weeks in a year 5 days per week, that means you need 2 new accounts every working day.
If you sell around 1 in 10, that means you need to talk to 20 people in a day. A combination of real time leads and calls would be needed. Your budget for this would be around $100 per day.
Build on the past
One important source for new business in 2018 will come from marketing to old business. Over the past few years you may have built up thousands of leads. The vast majority did not buy your product or service but may still be in the market. Stay in contact with these people, and eventually many of them will become your customer.
Ask for referrals.
Word of mouth has always been the best advertising. Don’t be afraid to ask your customers if they know any one else that could use your service.
Get new business.
You will need a steady flow of new prospects to grow your business. Get leads delivered in real time and call them right away. Real time leads are still available at a 40% discount. Live inbound calls would be needed since you will not reach all the people on the first attempt.
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